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UX Designer & Strategist with a narrative-driven approach. 

With 10+ years of cross-functional experience creating audience-focused content and elevating brands, I thrive in agile environments, crafting user-centered solutions that drive business success.

Cycle-Based Workout App by Pauline Gefin: Empowering women with fitness plans synced to their menstrual cycle

Web App

Data Visualisation

Web App

Data Visualisation

Non-Profit Redesign

Uncovered key insights from user and secondary research, shaping design strategies and product decisions to create impactful, user-centered solutions.

User Research | Agile | Website Redesign

We Help and Care: UX Research Project by Pauline Gefin, supporting life-saving aid and resources for communities in crisis

Fitness Platform

Designed a seamless onboarding experience, personalized workout search, and engaging workout sessions, optimizing fitness through cycle-based insights.

End-to-End | User Research | Style Guide |  Data Visualisation

Cycle-Based Workout App by Pauline Gefin: Empowering women with fitness plans synced to their menstrual cycle

Testimotials

Pauline is one of those rare gems you once encountered in a blue moon. She's a natural UX designer with a flair for UI and a knack for problem-solving. She's not afraid to take on any challenge, big or small, and she always delivers with style and grace. She's also a sponge for feedback, soaking up every bit of advice and criticism with a smile and a thank you. She's always eager to learn and grow, and she never settles for anything less than excellence. Pauline has the skills, the passion, and the attitude that make her a star in the UX and UI design fields.

Vivekanand Polasapalli

Senior Interaction Designer at Ericsson

I have had the honor of tutoring and mentoring Pauline on the UI Design course. Pauline is extremely talented as a UI and UX designer. She has always had the motivation, discipline, and talent to always deliver excellence in every task.
She is good at listening, understanding, applying feedback, and coming up with new ideas, which always brings great results. She is definitely one of the best students I ever had. Excellent talent and work skills.

Miguel Barrero

Senior Art Director & UX/UI Designer

I have had the opportunity to work with Pauline on multiple projects. Pauline has exceptional skills in teamwork, collaboration, and creative problem-solving. She has demonstrated a remarkable ability to work seamlessly with diverse teams, fostering a collaborative environment that enhances overall productivity and synergy. She's also an extremely hard worker and talented, and she easily adapts to any team and any projects she's part of. I highly recommend her for any collaborations or roles.

Constança Rodrigues

Localisation Coordinator at NBCUniversal | Award Winning Film Director

"Pauline is a natural, proactive leader with excellent UX design skills. She led her team of designers to deliver an excellent product while working with other team leads to create clarity around requirements and deliverables. As both a coworker and the client for the FIC project, I valued Pauline's drive and design insight and her ability to keep her team engaged and motivated."

Crystal Farmer

Project Manager and Client at Foundation for Intentional Community (FIC)

"Pauline is an outstanding design lead and a pleasure to work with. She is diligent, committed to quality, and fosters clear communication and productive discussions. A thoughtful decision-maker, she values diverse input and leads with clarity. Her strong design skills and problem-solving mindset drive intuitive solutions. Her humor, optimism, and generosity uplift the team, making collaboration truly enjoyable."

Cho Huang, PhD

UX Designer at Foundation for Intentional Community (FIC)

"Pauline is one of those rare gems you once encountered in a blue moon. A natural UX designer with a flair for UI and a knack for problem-solving. She's unafraid to take on any challenge. She's also a sponge for feedback, soaking up every bit of advice and criticism with a smile and a thank you. Always eager to learn and grow and never settles for anything less than excellence. Pauline has the skills, passion, and attitude that make her a star in the UX and UI design fields."

Vivekanand Polasapalli

Senior Interaction Designer at Ericsson

"I have had the honor of tutoring and mentoring Pauline on the UI Design course. Pauline is extremely talented as a UI and UX designer. She has always had the motivation, discipline, and talent to deliver excellence in every task. She is good at listening, understanding, applying feedback, and developing new ideas, which always brings great results. She is definitely one of the best students I ever had. Excellent talent and work skills."

Miguel Barrero

Senior Art Director & UX/UI Designer

"I have had the opportunity to work with Pauline on multiple projects. Pauline has exceptional skills in teamwork, collaboration, and creative problem-solving. She has demonstrated a remarkable ability to work seamlessly with diverse teams, fostering a collaborative environment that enhances overall productivity and synergy. She's also extremely hard and talented, and she easily adapts to any team and projects she's part of."

Constança Rodrigues

Localisation Coordinator at NBCUniversal | Award Winning Film Director

Discovery Experience

Designed a scalable search experience with 40+ filters, helping 500K+ users find intentional communities that fit their needs.

UX Strategy | Web App | Redesign

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Mentorship Platform

Designed search, booking, messaging, and video call flows for a mentoring platform, connecting users with experts for career guidance.

End-to-End | User Research | Style Guide | Responsive Design

Mentoring App in Sustainability by Pauline Gefin: Connecting users with eco-conscious mentors for a greener future.
Mentoring App in Sustainability by Pauline Gefin: Connecting users with eco-conscious mentors for a greener future.
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